Set in the Jewish quarters of La Marais, this small store pays homage to the heritage of the space (Jewish Bookstore) by adopting part of its original interior and personality. The original facade is kept and refreshed. Features of the interior such as the tiles, ornaments and handles have also been restored. Sports cues such as gym equipment, colors, materials and even sports books provide a Nike tone of voice and a backdrop of Nike Sportswear products.The graphics are inspired by the Nike icons which is playfully integrated with Parisian landscape and lifestyle. On the first floor is a Nike ID space and exclusive NSW apparel offering. Design: Nike Brand Design EMEA
Tuesday, October 27, 2009
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